Facebook isn’t new, nor is the idea that every business and brand needs a Facebook presence to reach out.
However, it would be wrong to say that its use hasn’t changed too. A lot has changed since Facebook first entered the marketing scene.
Today, the world’s largest social network with 1.56 billion daily active users can do things
many of us would never have dreamed of a decade ago: it can host 360-degree full-fledged videos, sell products,
or even serve as a top news source for two-thirds of the adult population. A study shows that
every age uses at least one social network site, and when it comes to which network people use, Facebook dominates the list.
It has zipped us all from all corners. Amidst this, imagine the social influence achievable in terms of your competitor effects,
e-commerce business, customer relationships, referrals, prospects, leads, conversions, reputation, brand awareness, and much more.